THE BRIGHT COMPANY creates design-led, organic and ethical sleepwear and loungewear for modern families. The children’s collection is available for newborns through to 11 years.

The brand’s aesthetic is characterised by bold colours, graphic prints and unisex designs. All product design pays close attention to the distinct physical needs of the wearer. For example, the signature SLIM JYMS pyjamas are carefully designed to be slim fitting so that they don’t ‘ride up’ at night leaving little ones with cold patches. THE MONTY SLEEPSUIT avoids the baggy excessive fabric so common in sleepsuit designs today, making the first tentative crawls, steps and runs much easier. While the adult’s tops are designed with good body length since pyjamas are so often worn for more than sleeping these days.

The brand is passionate about ethical production and the collections use GITS certified organic cotton wherever possible. The cotton is also compliant with the Oeko Tex Standard 100, to ensure no harmful substances or dyes are used at any stage of production. All production is within the E.U. to help ensure the welfare of every person involved in the creation of the brand’s garments.

Alienor Falconer, a UK-based designer and product developer, who graduated from the London College of Fashion, founded the brand in 2013. Prior to THE BRIGHT COMPANY, Alienor worked in the fashion industry, most recently as a lead product developer at Paul Smith.