Sleepy Doe is a British childrenswear brand specialising in sleepwear for children from newborn to nine years. Matching mumma leggings are available for those who love twinning. Part of the range is produced with Organic cotton and the eco fabrics used for the rest of the range are carefully selected for quality, equally as soft. The whole collection is proudly designed and made ethically in the UK supporting small family run factories.
Founder and designer Sophie Woodrow’s aim each season is to maximize chances of the good night’s sleep every parent hopes for whilst injecting her passion for simple, classic prints that hopefully fit comfortably into any home. With her experience in fashion manufacturing and knowing the importance of achieving quality alongside style, she sources fabrics ensuring they are as comfy as possible for bedtime. Sophie hand-draws each print herself and the collections always include timeless stripes and florals.
Sleepy Doe is not a trend or season-driven brand as Sophie likes products that can be loved and worn throughout the year rather than disposable fashion. Although primarily focused on sleepwear and bedding, Sleepy Doe products are good enough for daywear, so you can feel comfortable in loungewear on those lazier days.
After a successful Collection ONE Sleepy Doe increased the range to include pyjamas from six to nine years old. Due to a positive response to the baby range, which launched three months after the original collection, Sleepy Doe now offers a wider range including vests, rompers and popper-front sleepsuits.