MamaOwl is a London based online shop that sells clothes in natural fibres and baby and nursery accessories. We stock beautiful, modern but classic, both whimsical and practical brands in a range of colours from the earthy to the pastels. Clothes that are made for moving and play, for exploring outside, as well as items of great quality that can be handed down for generations to come. Our clothes are made form merino, wool, alpaca, organic cotton, silk and linen.
We believe all children should wear wool, not only does it keep them warm and comfortable playing outsides during the day, but also help them to sleep better at night. We have one of the largest selection of merino and wool clothes and accessories – ranging from sleeping bags to hand knitted sweaters.