Bobby Rabbit was a gift from my Nana on my very first birthday. From that day onwards and for most of my childhood, we were inseparable.
Today, he lives in a shoebox, safely tucked away inside my wardrobe. Much more than just a soft toy, Bobby Rabbit represents years of magical memories. He is the inspiration behind my brand.
Beginning as a blog at the end of 2012, we have grown to include an online store offering a hand-picked collection of our favourite children’s toys and home accessories from across the globe. From bedding to books; cushions to cuddly toys, we take great care to ensure that every single product is in keeping with our brand ethos and blog beginnings: fun over fashion, and lifelong over throwaway. Cherish when small, and remember with a smile when tall.
Not only that, we take our products and style them to create fun, playful, and timeless spaces to spark little imaginations. We call them our Bedtime Stories.