AVERY ROW was set up by friends Fiona and Helen who met 10 years ago while living and working in New York City. The pair share a passion for the fresh colours and graphic prints they’d seen on their travels and were inspired by a mix-and-match aesthetic. After returning to London and when looking for products for their own homes they couldn’t find what they were looking for on the UK market.
This led them to launch AVERY ROW, a nursery interiors brand which has become known for its clean palette of bold pastels and soft geometric prints. They started the brand with the Go Everywhere Mat – a roll-up, portable play mat that is stylish and practical at the same time. The Go Everywhere Mat is perfect for busy parents and neatly attaches to a buggy or slots into a roomy changing bag. The mat was soon followed by a diverse collection of blankets, cushions and fabrics in the brand’s signature prints, and more recently AVERY ROW has introduced hand woven storage baskets and bedding, with sheets that fit both cots and moses baskets.